So, you want to be a writer, huh? I know what you’re saying: “No, I want to be a blogger.” Well, guess what? In a world in which WordPress is the new Random House, it’s pretty much the same thing. In fact, some would argue that it’s harder to create a successful blog than it is to publish a book. And maintaining a really successful blog? That’s like penning a New York Times bestseller. A person could write 100 different blog entries, each packed with different blog writing tips, but the tip I’m going to focus on today is writing from the heart. That’s because the most successful blogs don’t just cover a specific topic, they form relationships between the blog readers and the blog writer. And the strongest relationships come from the heart.
CHOOSE YOUR PASSION
If you’re blogging, it’s safe to assume that you’re doing it to connect with other people. That’s good, because blogging is a conversation about shared interests and sharing our own unique perspectives. And if you want to connect with others, you need to write from your heart and you need to write about what interests you. If what you’re writing about doesn’t interest you, your words will show it and it won’t interest your readers. Even worse, people won’t connect with your writing on an emotional level.
IDENTIFY YOUR OBJECTIVE
Once you discover your passion, you need to decide on an objective. Let’s take a food blog, for example. Do you want to make people laugh with your attempts at learning to cook and the deep relationship you’ve developed with your fire alarm? Or do you want to teach people tricks of the trade? Do you want your blog to be a place where you can share recipes and connect through food? Or do you want to help people who are looking to cook on a budget or prepare healthy meals when they’re elbow deep in meetings and diaper changes?
FIND YOUR VOICE
You’ve got the passion and you’ve nailed your objective, now you need to inject yourself into those stories. After all, your unique perspective is what’s going to separate your blog from the 15,478 other blogs just like it. Only you can tell a story in your voice. Your own way. Be you. That authenticity – from the heart – is what will set you apart from the rest of the blogging world.
All that’s left to do now is write! I’m not going to rattle off a bunch of writing tips (that’s another 10 or 20 blog entries), but if you’ve followed the three steps above, you’re off to a good start. Just remember to focus on what you’re passionate about, identify your objective, find your voice and you’ll be all set. Oh, and that raw emotion that ties everything together? That’s your heart. You’ll need plenty of that too.