Forget the Whitening Treatments, Here’s How to Get Whiter Teeth Using Only Toothpaste

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This shop has been compensated by Collective Bias, Inc. and its advertiser, Colgate-Palmolive. All opinions are mine alone. #OpticSmiles #CollectiveBias.


I’m proud to say that I’ve never had a cavity (knock on wood). That perfect dental record stems from a lifetime of good oral hygiene, although I’ll be the first to admit that I should probably floss more often. Despite my dedication to brushing daily, my smile isn’t always as white as I’d like it to be. I have a daily coffee and wine habit to thank for that.

Could I live without my morning caffeine and nightly cabernet? Um, no. Would I like to have whiter teeth? You bet.

wine and coffee

Over the years, I’ve tried many whitening treatments. After a while, I realized that all I really needed was a good toothpaste. And I finally found a keeper: Colgate® Optic White® Express White toothpaste.

I picked up my first tube of Colgate® Optic White® Express White at Walmart, where I also grabbed some new toothbrushes for the family (something I do a few times each year).


The best part about Colgate® Optic White® Express White is that it brightens your teeth in just THREE DAYS*, simply by brushing! In other words, it’s a lot easier than those expensive whitening treatments.

Unlike most whitening toothpastes, Colgate® Optic White® Express White works its magic by using the professionally recommended whitening ingredient, hydrogen peroxide. In fact, it has TWO TIMES more hydrogen peroxide than Optic White Sparkling Mint Toothpaste, which means it makes whitening that much easier!

Colgate® Optic White® Express White toothpaste is available in three sizes. The 3-ounce and 4.5-ounce options are in stores now, and a 1.45-ounce travel size will arrive in select stores on March 14.

So how did it work? I honestly wasn’t sure what to expect, but I’ll be darned if I didn’t notice a difference after just THREE DAYS. My coffee-loving hubby tried it too, and you can see the results for yourself in the before and after pictures below. The difference is subtle, but his teeth are actually whiter. And that’s just after three days. Imagine the results he might see after three weeks or three months!

If you’d like to give Colgate® Optic White® Express White a try for yourself, there will be “roaming demo” in select Walmart locations on February 28 (see a list of participating locations here). Colgate ambassadors will be roaming the aisles giving out #1 off coupons, so stop by to pick up a coupon for yourself!

*For best results, use as directed for 4 weeks.

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  1. Thanks for the review. I had never had a cavity either (twins!!!) until last year 🙁 But I do love coffee and lots of it. I need a whiter smile!

  2. One last thing: I can totally see the diff in your husbands teeth! That’s pretty amazing in only 3 days!!

  3. Samantha K says:

    Coffee and wine drinker here and a good toothpaste is essential! I just picked up Express White today at Walmart and can’t wait see my own results! #client

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